Three non-writing posts on the trot isn't ideal on a writing blog but I think this is really important so I want to highlight it here, just in case anyone has managed to miss all the publicity on Channel 4 and in the press.
The Chicken Out campaign led by Hugh Fearnley Whittingstall addresses the fact that conditions in which most chickens in the UK are reared are unacceptable. It aims to see the industry 'de-intensify' by lowering stocking densities and including environmental enrichment programmes in all its chicken sheds and set a new minimum welfare standard for indoor-reared broiler chickens.It is also wants to see more birds reared outdoors, on assured free range and organic systems. Part of the campaign also deals with the role of supermarkets.
Consumer pressure has already had a huge impact on battery-chicken farming for eggs. The EC are set to ban it in 2011. This campaign could lead directly to better welfare conditions for chickens reared for meat. If you want to add your name to the campaign or just want more information follow this link. If you have't seen any of the Chicken Out programmes the last one is on Channel 4 at 9pm tonight.
Normal writing-relating service will be resumed tomorrow.